Example: confidence
Chapter 4 Strategic analysis: External Environmental Analysis
Jun 14, 2018 · CH4 – Strategic analysis: External Environmental Analysis Page 3 2. PEST analysis • Assesses the general environment. • Specifically considers market conditions, i.e. growing or declining. • Can also be used to identify opportunities and threats (SWOT). • Focuses on four parameters: - Political factors - Economic factors - Social factors
Download Chapter 4 Strategic analysis: External Environmental Analysis
Information
Domain:
Source:
Link to this page: