Example: tourism industry
Search results with tag "External environmental analysis"
Chapter 4 Strategic analysis: External Environmental Analysis
www.practicetestsacademy.comJun 14, 2018 · CH4 – Strategic analysis: External Environmental Analysis Page 2 1. Introduction Purpose of environmental analysis • To characterise the environment that can influence the business. • To identify threats and be prepared to handle them appropriately. • To identify opportunities and be prepared to benefit from them in a timely manner.