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Chapter 4 Strategic analysis: External Environmental Analysis

Chapter 4 Strategic analysis: External Environmental Analysis

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Jun 14, 2018 · CH4 – Strategic analysis: External Environmental Analysis Page 2 1. Introduction Purpose of environmental analysis • To characterise the environment that can influence the business. • To identify threats and be prepared to handle them appropriately. • To identify opportunities and be prepared to benefit from them in a timely manner.

  Analysis, Strategic, Environment, Environmental, External, Strategic analysis, External environmental analysis

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