COMMUNICATION RELEVANT THEORIES
strategies for increasing the chances that health policies and programs will be adopted and maintained in formal organizations. • Diffusion of Innovations Theory: Theory addressing how new ideas, products, and social practices are spread within a community or from one community to another. HEALTH COMMUNICATION RELATED PLANNING MODELS
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DEMONSTRATING
www.orau.govDemonstrating Your Program’s Worth is a publication of the National Center for Injury Prevention and Control, Centers for Disease Control and Prevention: Centers for Disease Control and Prevention
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