Consumer Behavior - Pearson
1 Consumer Behavior and Technology 2 2 Market Segmentation and Real-Time Bidding 26 PART II The Consumer as an Individual 48 3 Consumer Motivation and Personality 48 4 Consumer Perception and Positioning 76 5 Consumer Learning 116 6 Consumer Attitude Formation and Change 142 PART III Communication and Consumer Behavior 166 7 …
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