Consumer Behavior - Pearson
Positioning against Competition 109 Key Attribute 109 A01_SCHI4828_12_SE_FM.indd 11 2/7/18 12:47 AM. xii CONTENTS The Un-Owned Position 110 Changing Perceptions 110 ... Source Credibility and Persuasion 167 Time Passage and Source Credibility 168 Barriers to Effective Communications 168 Psychological Selectivity 168
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