Example: biology
Deep Crossing: Web-Scale Modeling without Manually Crafted ...

Deep Crossing: Web-Scale Modeling without Manually Crafted ...

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advertiser, and the search platform. The goal of the platform is to show the user the advertisement that best matches the user’s intent, which was expressed mainly through a speci c query. Below are the concepts key to the discussion that follows. Query: A text string a user types into the search box

  Goals, Query

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