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DEFINING CORPORATE 1 COMMUNICATION

DEFINING CORPORATE 1 COMMUNICATION

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DEFINING CORPORATE COMMUNICATION INTRODUCTION 1.1 There is a widespread belief in the management world that in today’s society the future of any company critically depends on how it is viewed by key stakeholders, such as shareholders and investors, customers and consumers, employees, and members of the community in which the company oper-ates.

  Corporate, Defining, Defining corporate

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