Ethos, logos, pathos Persuasive techniques - Typepad
Pathos, Ethos, Logos, 3 Persuasive Techniques Pathos: appeals to your emotion. Example: Sad puppy advertisements to get you to donate money. Ethos: wants to build trust and creditability for the product by using experts or celebrities (people you can trust. Examples: Katie Perry uses proactive. 9 out of 10 dentist recommend Colgate toothpaste ...
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