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Explaining Preferences from Behavior: A Cognitive ...

Explaining Preferences from Behavior: A Cognitive ...

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that actions could affect preferences through cognitive dis-sonance. One key aspect of cognitive dissonance theory is that individuals experience a mental discomfort after taking actions that appear to be in conflict with their starting pref-erences. To minimize or avoid this discomfort, they change

  Through, Cognitive, Cognitive dissonance, Dissonance, Sonance, Through cognitive dis sonance

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