INTRODUCTION TO COMMUNICATION
the subject matter of the business communication vis-à-vis its nature and importance. Structure 1.1 Introductio n 1.2 The Concept of Communication 1.3 Significance of Communication 1.4 Nature of Business Communications: A Case Study 1.5 Summary 1.6 Key Words 1.7 Self Assessment Exercise 1.8 Suggested Readings 1.1 Introduction
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