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Market segmentation - Wharton Faculty Platform

Market segmentation - Wharton Faculty Platform

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segmentation is the firm’s response to a funda-mental market feature – heterogeneity. The likely success (or otherwise) of the firm’s segmentation strategy is assessed through a segmentation audit discussed next. The firm enacts the segmentation strategy through: (1) data collection, (2) applica-tion of models and frameworks and (3) resource

  Model, Market, Segmentation, Market segmentation

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