Search results with tag "Ready for pretesting"

Persuasion Principles Index: Ready for Pretesting ...

2 Abstract Purpose: To respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further

  Principles, Index, Ready, Persuasion, Persuasion principles index, Ready for pretesting, Pretesting