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Market segmentation - Wharton Faculty Platform

Market segmentation - Wharton Faculty Platform

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joint analysis. The essence of the approach out-lined in Wind (1978) is still evident in recent work ... introduce the reader to both the ‘best practice’ in the segmentation area and the likely new develop-ments. These observations are based on advances ... and the conference circuit are full of anecdotal cases in which creative ...

  Analysis, Practices, Market, Anecdotal, Segmentation, Market segmentation

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