Example: stock market
Market segmentation - Wharton Faculty Platform

Market segmentation - Wharton Faculty Platform

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ant to recognize that applications of segmentation cover a diversity of business contexts. In an indus-trial buying setting, Gensch et al.(1990) provide compelling evidence of the positive consequences of segmentation of electrical equipment buyers. In a 1-year test segmentation applied in two of three geographic districts, sales increased 18 ...

  Applications, Market, Segmentation, Market segmentation

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