MARKETING
Marketing Management is a core subject for the MBA course of all universities and has to be studied by you in a short span of a semester consisting of about four months. This makes it extremely difficult for you to study different voluminous books (mostly foreign with American examples) and prepare notes according to the university syllabus ...
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www.himpub.comTHE NEED FOR PERFORMANCE MANAGEMENT Ultimately, it is the cost of poor performance that makes performance management important. Some organizations are doing well nowadays because they are quite aware of the tough competition persisting in the market and the way out to it is to improve performance.
SERVICES MARKETING
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