Segmentation and Targeting
Segment size Segment description Population Segment 1 Segment 2 Segment 3 Size 40 18 14 8 Relative size 100% 45% 35% 20% Population Segment 1 Segment 2 Segment 3 Variety of choice 7.53 9.11 6.93 5.00 Electronics 4.58 6.06 2.79 4.38 Furniture 3.45 5.78 1.43 1.75 Quality of service 4.00 2.39 3.50 8.50 Low prices 5.05 3.67 8.29 2.50 Return policy ...
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