Example: stock market
Segmentation Targeting Positioning 3 - EurekaFacts

Segmentation Targeting Positioning 3 - EurekaFacts

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preferences such as quality, price, style, image, etc. Behavioral Measures The third category of segmentation variables is behavioral measures. It includes product usage and actual behavior such as buying patterns, usage data, channel, ownership, quantities, brand loyalty, attitudes, etc. Wilkie (1990) explains that variables in the first

  Image, Segmentation

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