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STRATEGIC MANAGEMENT PRACTICES AND …

STRATEGIC MANAGEMENT PRACTICES AND …

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The study realized that the Michael Porter’s generic strategies of competitive advantage used in the study which include low cost leadership strategy, differentiation strategy, focus strategy and combination strategy significantly influenced the organizational performance of SMEs in Nairobi City County, Kenya.

  Report, Practices, Management, Strategic, Strategies, Generic, Michael, Michael porter s generic strategies, Strategic management practices and

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