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STRATEGIC PLANNING Guide for Managers

STRATEGIC PLANNING Guide for Managers

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Client analysis begins with an initial step of identifying how to segment or group clients in a way ... initial draft statement. This step is an opportunity to set the initial tone (i.e. the degree of change ... articulate their needs and wants (i.e. desired outcomes) Articulate what clients would say, feel, or do with a first person statement.

  Draft, Clients, Want

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