The Strategic Marketing Process
DOWNlOAD iiihundreds of plans for these marketing activities at www.MarketingMO.com. SHARE this ebook: Introduction “It was the best of times, it was the worst of times . . .” Charles Dickens, A Tale of Two Cities The Internet has fundamentally changed the marketing function, causing the greatest shift in the field since the inven-
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STRATEGIC MARKETING FOR THE SME
www.marketingmo.comit!was when the iPod came out. ItÕs more important than it was!even five years ago. Digital marketing, social media and mobile devices have dramatically changed how we connect with our audiences. TheyÕve created a!tremendous opportunity, as well as a!tremendous burden. INSTEAD OF HAVING A!HANDFUL OF CHANNELS TO CONSUME INFORMATION AND …
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