Example: stock market
Search results with tag "Marketing metrics"
Marketing Metrics: 50+ Metrics Every Executive Should Master
ptgmedia.pearsoncmg.comPraise for Marketing Metrics key tools and techniques across many measurement landscapes—from the consumer, to the sales force, to the ever-changing media environment.
Marketing Metrics: The Definitive Guide to Measuring …
ptgmedia.pearsoncmg.coming, and his thesis has focused on managers’ difficulties in understanding consumer tastes. He holds an MBA from Darden and has nearly a decade’s experience in market-ing management, consulting, business systems improvement, and financial manage- ... tive guide to defining, constructing, and using the metrics every marketer needs today.