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UNDERSTANDING BEHAVIOUR CHANGE How to apply …

UNDERSTANDING BEHAVIOUR CHANGE How to apply …

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reviews over 60 social-psychological models and theories of behaviour. Darnton [s focus is broader and looks at all kinds of behaviour change while Jackson [s review takes the perspective of consumer behaviour, marketing and advertising. The relevant theories also apply when the aim is to get people involved in monitoring and environmental action.

  Model, Theories, Advertising, Models and theories

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