BUSINESS MANAGEMENT + ADMINISTRATION

1 BUSINESS MANAGEMENT + ADMINISTRATIONC ollegiate DECA s Year of Engagement Begins In New York City Collegiate DECA s Engage program is designed to promote a year-long connection between our members and DECA s National Advisory Board (NAB) by connecting students and advisors with the companies and organizations that partner with DECA in your community, at the ENGAGE Conference in New York City, and finally at the 2018 Collegiate DECA International Career Development Conference (ICDC) in Washington, The focus of the engagement for 2017-2018 is the development or enhancement of an online presence MANAGEMENT strategy.

2 To learn more about all of this year s opportunities to engage do to and use engage in your key word ENGAGE Conference (#CDECAENGAGE) will provide student members and advisors opportunities to connect with some of the world s largest brands as you immerse yourselves in the heart of New York City and explore how DECA s top partners build and maintain their online reputation. Meet the ENGAGE showcase companies for each of the five career/industry areas, who are also Collegiate DECA s most committed National Advisory Board (NAB) partners, as they pull out all the stops to help prepare members for successful careers.

3 Learn and network with our national partners to create lasting connections and opportunities for chapter resources, internships and employment. The team case study in New York is your chance to pitch your case study ideas to the NAB companies before the video submission is Case Study Video Challenge and the Collegiate DECA ICDC Continue engaging these showcase companies after the ENGAGE Conference by connecting with local representatives in your community. Take advantage of your company connections in New York as you work in teams to create a short video about the company s online presence MANAGEMENT .

4 Submission Due Date: November 20, 2017. After attending ENGAGE in New York City and submitting a video for Engage Challenge you will be well on your way to competing in DECA s BUSINESS Research Event at year-round effort to engage some of DECA s biggest partners will not only lead to competitive event success, but create industry networks that will last a lifetime. It s time to Engage all the connections Collegiate DECA has waiting for you!DECA WANTS TO SEE YOUR FAVORITE PART OF ENGAGE! While in NYC, be sure to use #CDECAENGAGE to share your best photos and videos on Instagram, Twitter and Facebook.

5 YOU NEVER KNOW WHEN DECA MAY SHARE YOUR PHOTO!CRYSTAL ROUSSEAU OPENING SESSION SPEAKERC rystal Rousseau has experienced a diverse and exciting career in many marketing-related positions, and is currently the Assistant Vice President at SalonCentric, a division of L Oreal s Professional Production Division. While Crystal can t yet tell you where her career journey will end, she can certainly tell you where it started her career as an intern for Red Bull North America, then held subsequent positions with Glaceau Smart Water and Vitamin Water, enabling her to be directly involved in her passion of extreme sports, where she eventually served as Northeast Brand is an advocate of students working hard to be successful in the classroom, but also being active outside of class including organizations such as DECA.

6 And pursuing opportunities such as career-related internships. These pursuits have continued to pay off for Crystal as she has been fortunate to combine her education, talents and passion into a rewarding career path. Let the journey TURNER, CAE CME CSE CLOSING SESSION SPEAKERW illis Turner, CAE CME CSE, is President of Old Clayburn Marketing & MANAGEMENT Services Inc, a full-service association MANAGEMENT firm. Willis also serves as Chief Executive Officer of USA based Sales & Marketing Executives International (SMEI). Under his leadership, SMEI has broadened its scope to establish operations in China, Europe, Mexico, Japan, Vietnam and the Middle East.

7 As a keynote speaker on professional certification, gamification and leading edge sales and marketing topics, Willis leverages his worldwide BUSINESS travel and association MANAGEMENT experiences to convey an informative and motivating message to his audiences. Willis is co-author of 42 Rules for Engaging Your Members Through Gamification , the definitive guide for associations on this leading edge topic. He serves on the National Advisory Board for DECA Inc. and is a past advisory board member of Kaplan University and the Graduate School of Sales & Marketing MANAGEMENT at Syracuse University.

8 Willis has taught as an instructor in Sales MANAGEMENT at the University of British Columbia, Sauder School of BUSINESS and regularly teaches sales MANAGEMENT and marketing classes in China, Europe and the Middle East and has been a visiting lecturer at international universities including the Sun Yat Sen EMBA program. Willis resides near Vancouver, British Columbia, SPEAKERSTHURSDAY | :00 AM 4:00 PMRegistration + Experience New York CityMezzanine LevelNew York City4:00 PM 5:30 PMOpening SessionGrand Ballroom5:30 PM 7:00 PMNetworking SessionGrammercy Park7:00 PMDinner + Evening On Your OwnNew York CityFRIDAY | :30 AM 10:30 AMNAAEI Online Presence ManagementCASE STUDY WORK TIMEAll attendees will have limited access to the session speakers as a resource while working on their case Place10:30 AM - 11.

9 30 AMKNOWLEDGE MATTERS Interactive Case Simulations ( BUSINESS MANAGEMENT + ADMINISTRATION -focused)Herald Square11:30 AM 1:00 PMLunch On Your Own1:00 PMGROUP A TOUR: INSTRATA Real Estate Properties10 East 29th StreetNew York, NY 10016(5th Avenue & 29th Street)1:00 PMGROUP B TOUR: BEATRICE IN CHELSEA Residential105 W 29th Street Manhattan, NY 10001 (6th Avenue & 29th Street)3:00 PM - 6:00 PMSUBMIT CASE STUDY SOLUTIONST eams will submit a one-page executive summary of their case study solutions. Printers will be available in Kips Bay for submission.

10 *Provide a screen shot of your new connections made via LinkedIn to get points added to your case study evaluation. Kips Bay6:00 PMDinner + Evening On Your OwnNew York CitySATURDAY | :30 AM 12:00 PMCase Study PresentationsGrand Ballroom12:00 PM 1:30 PMLunch On Your Own1:30 PM 4:00 PMClosing SessionGrand BallroomEXECUTIVE OFFICER | JOE ESPOSITOTASK FORCE REPRESENTATIVE | HOLLY PORTNERENTREPRENEURSHIPBUSINESS MANAGEMENT + ADMINISTRATION