Clouds Big Data And Smart Assets

New Opportunities & Strategies in the Pharmaceutical Industry

4. Smart objects 5. Big data crunching 6. Sustainability 7. Services instead of products 8. Multi-sided business models 9. Developing-world innovations 10. Public good Source: “Clouds, big data, and smart assets: Ten tech-enabled business trends to watch”, McKinsey and Company 2010. 4. Growth Model A new model for economic growth will emerge.

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