Consumer Attitudes And Buying Behavior For Home
Found 3 free book(s)
A Study of Factors Affecting on Customers Purchase Intention
www.jmest.orgbehavior, perceptions and attitudes of consumers. Purchase behavior is a key point for consumers to access and evaluate the specific product. Ghosh (1990) states that purchase intention is an effective tool to predict buying process. Purchase intention may be changed under the influence of price or perceived quality and value.
Factors influencing consumer behaviour - IJCRAR
www.ijcrar.comConsumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes.
Marketing to Teenagers: The influence of Color, Ethnicity ...
www.ijbssnet.comKeywords: Marketing, Teenagers, Consumer Behavior, Product Color Choice, Ethnic Groups. 1. Introduction The teenage market has become a very important consumer segment in the U.S. and global markets (Kotler and Keller, 2011). The teenage population is growing at twicethe rate of the overall U.S. population. The number of