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THESIS: A Study of Factors Affecting on Men's Skin Care ...
www.diva-portal.orgA Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 8 of 77 CHAPTER 1: INTRODUCTION 1.1 Background and problem of the study In the globalization era, improvement of technology, science, society, economy and education provide people to have better standard of living and styles. ...
A Study of Factors Affecting on Customers Purchase …
www.jmest.orgbrand image has a significant effect on the purchase intention of men. Divolf (2005) states that there is more likely that high brand awareness lead to high brand association in the minds of customers. Consequently, it is more likely that brand awareness leads to the increase of consumer decision to buy that brand (Tih & Lee, 2013).
A Study of Factors Affecting on Customers Purchase Intention
www.jmest.orgcompanies (Molla & Licker, 2001). In previous studies, the relationship between brand equity and consumers’ purchase intention is investigated (Irshad, 2012). There is a significant relationship between brand equity and the willingness to recommend brand purchase to …