Copywriting 101

Copywriting 101 - Jacob McMillen

COPYWRITING 101 ff HOW TO CRAFT COMPELLING COPY 6 “And the purpose of the first sentence is to get the second sentence read,” he continued. And so on, down a slippery slide that leads to your offer and the sale. This is an extremely valuable way to go about structuring any writing, and it’s crucial to writing intended to persuade or sell.

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