Managing Customer Value
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Chapter 9 Managing the customer lifecycle: customer ...
cdn.ttgtmedia.comManaging the customer lifecycle is the last primary stage of the CRM value chain (Fig. 9.1). We propose that the major strategic role of CRM is to manage a company’s relationships with customers though three stages of the customer lifecycle: customer acquisition, customer retention and cus-tomer …
Reporting and managing risk
www.cimaglobal.comcustomer loyalty. External factors such as competitor activity might affect decision making at the periphery. But the board feels that shareholder value flows from operational efficiencies designed to help its own people exceed customer expectations. Risk management, as a discrete function at least, is no exception to that rule.
Managing Customer Value - Cimaglobal
www.cimaglobal.comMANAGING CUSTOMER VALUE 5 • to outline a comprehensive view of customer value that includes understanding,measuring, and improving customer-related profits across the lifetime of the customer relationship. Specifically,the Guideline provides a systematic approach for addressing customer value issues that includes:customer segmentation,measuring
A Comprehensive Approach to Managing Social Media …
www.accenture.comCustomer and client demographics are among the factors playing a role in the extent to which banks enter the social media arena and at what pace. The Chief Information Security Officer (CISO) for a US regional bank notes, “Social media is a channel, but because of the demographics of our business, at this time it