Market Segmentation Using K Means
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Market Segmentation Using Kmeans - Rowe Quality
rowequality.comMarket Segmentation Using K-Means Cluster Analysis Harry B. Rowe March 26, 2012
Cluster Analysis: Basic Concepts and Algorithms
www-users.cse.umn.eduSegmentation often refers to the division of data into groups using simple techniques; e.g., an image can be split into segments based only on pixel intensity and color, or people can be divided into groups based on their income. Nonetheless, some work in graph partitioning and in image and market segmentation is related to cluster analysis.
Cluster Analysis
norusis.comIn k-means clustering, you select the number of clusters you want. The algorithm iteratively estimates the cluster means and assigns each case to the cluster for which its distance to the cluster mean is the smallest. In two-step clustering, to make large problems tractable, in the first step, cases are assigned to “preclusters.”