Media Uses And Gratifications A Review
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Effects of Social Media in the Tourism Industry
research.lpubatangas.edu.phexplain the reasons for the use of social media .The uses and gratifications approach seems to be applicable for analyzing people’s use of social media as the approach is particularly appropriate for examining the usage of new types of media such as the Internet (Muntinga et al., 2010). There are different ways social media can be used
Exploring the Uses and Gratifications Theory in the Use of ...
mjde.usm.mysocial media platforms continue proliferating, Whiting and Williams (2013) claimed that there is a little knowledge of why and how people use social media which is the basic foundation of the Uses and Gratifications Theory. Some scholars (such as …
Applying the Uses and Gratifications Theory to Compare ...
files.eric.ed.govindividuals use media to satisfy particular needs has been the Uses and Gratifications (U&G) Theory. Herzog (1944) and McGuire (1974) suggested that the U&G theory has been quite successful in understanding consumers' motivations and behaviors in the context of traditional media such as radio and TV (cited in Eighmey & McCord, 1998).
QR CODES IN EDUCATION AND COMMUNICATION
files.eric.ed.govThe Uses and Gratifications approach (McQuail & Windahl, 2010, p.168) In many studies based on the theory of Uses and Gratifications, gratifications obtained were perceived as motivations necessary for certain internet activities. Studies in related literature demonstrated that gratifications mostly included searching for information,