Search results with tag "Uses and gratifications"
Applying the Uses and Gratifications Theory to Compare ...
files.eric.ed.govindividuals use media to satisfy particular needs has been the Uses and Gratifications (U&G) Theory. Herzog (1944) and McGuire (1974) suggested that the U&G theory has been quite successful in understanding consumers' motivations and behaviors in the context of traditional media such as radio and TV (cited in Eighmey & McCord, 1998).
Acceptance of ERP Systems: The Uses and Gratifications ...
www.inform.nuBased on the uses and gratifications theory (UGT) and informing science theory, the study developed and empirically tested a research model to explain the effects of ERP characteristics (specifically, in-formativeness and enjoyment) on ERP acceptance and use.
QR CODES IN EDUCATION AND COMMUNICATION
files.eric.ed.govThe Uses and Gratifications approach (McQuail & Windahl, 2010, p.168) In many studies based on the theory of Uses and Gratifications, gratifications obtained were perceived as motivations necessary for certain internet activities. Studies in related literature demonstrated that gratifications mostly included searching for information,
28 Uses and Gratifications of Elihu Katz
people.uncw.eduUses and gratifications known for deliberate shift away from notion that powerful media messages have uniform effects on large audiences Slide 5. ... One criticism is that theory is a descriptive typology of media uses and gratifications Theory is not overly complex, but
A Critical Analysis Of The Uses and Gratifications ...
developmentinformatics.orgA Critical Analysis Of The Uses and Gratifications Experienced By South African Users Of The Digital Doorway Faizah Jummai Abbas Monash South Africa ... literature review is dedicated to the uses and gratifications theory that was used to anchor the empirical part of the study.
Exploring the Uses and Gratifications Theory in the Use of ...
mjde.usm.mysocial media platforms continue proliferating, Whiting and Williams (2013) claimed that there is a little knowledge of why and how people use social media which is the basic foundation of the Uses and Gratifications Theory. Some scholars (such as …
MOTIVATIONS TO TWEET: A USES AND GRATIFICATIONS ...
libcontent1.lib.ua.eduThe uses and gratifications theory developed by Elihu Katz provides the foundation for the thesis research. This theory focuses on the actions of the audience in regards to its media use (Severin & Tankard, 2001). During a disaster, the actions of the public shape the resolution to
“Instagratification”: Uses and Gratification of Instagram ...
i-rep.emu.edu.trThis study investigated the uses and gratifications of university students when they use Instagram and the interpersonal communications motives that drive them.
Integrating Uses and Gratifications with the Theory of ...
ac-journal.orgKEYWORDS: voting, political news, uses and gratifications, theory of planned behavior, age Contact Information: Direct correspondence to the first author, whom can be reached via email at rmcurnalia@ysu.edu.
Consuming television crime drama: A uses and ...
ac-journal.orgUses and Gratifications (U & G) theory parts ways with the “hypodermic needle” approach, as developed by Gerbner and colleagues. This approach assumed a homogenous
Bloggers’ motivations to produce content – a ...
marketing.conference-services.netTo study blogger motivations, we draw upon the theory of uses and gratifications (K atz, G, & Gurevitch, 1974; Ruggiero, 2000) which is based on the assumption that consumers use a medium (i n this case a blog) to receive gratifications.
Approaches to Development Communication
www.unesco.orginfluence, and uses and gratifications. However, research appearing in the years from 1987-1996 can be characterized as much more theoretically diverse than that published between 1958-1986” (Fair & Shah, 1997:10).
Effects of Social Media in the Tourism Industry
research.lpubatangas.edu.phexplain the reasons for the use of social media .The uses and gratifications approach seems to be applicable for analyzing people’s use of social media as the approach is particularly appropriate for examining the usage of new types of media such as the Internet (Muntinga et al., 2010). There are different ways social media can be used
Uses and Gratifications Theory in the 21st Century
www.kayesweetser.comUses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications …
Uses and Gratifications - Gloria Boone
infoacrs.comFocus Uses and Gratifications Theory (UGT) argues that people actively seek out specific media and specific content to obtain specific gratifications or results.
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