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Search results with tag "The uses and gratifications theory"
Exploring the Uses and Gratifications Theory in the Use of ...
mjde.usm.myUses and Gratifications Theory Katz, Blumler and Gurevitch pioneered the Uses and Gratification Theory in 1974. But according to McQuail (2010), the theory could be traced from the early 1940’s when researchers started investigating why people listen to popular radio programmes and why they read newspapers daily.
Acceptance of ERP Systems: The Uses and Gratifications ...
www.inform.nuBased on the uses and gratifications theory (UGT) and informing science theory, the study developed and empirically tested a research model to explain the effects of ERP characteristics (specifically, in-formativeness and enjoyment) on ERP acceptance and use.