Nielsen Bookscan

Reading for pleasure-Final1.1 - ed

books (Nielsen Bookscan, 2006). Indeed, there is evidence that the market is growing fast. Figures by Book Marketing Limited (2000) show that books sales have risen by 30% since the mid 1990s and that fiction and non-fiction together are read in 90% of the nation’s households. A 2006 BBC survey of 4000 adults on reading habits in the

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