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Rfm Summary In Excel
Found 2 free book(s)RFM summary in Excel - Bruce Hardie's Home Page
www.brucehardie.comCreating an RFM Summary Using Excel Peter S. Fader www.petefader.com Bruce G.S. Hardie www.brucehardie.com† December 2008 1. Introduction In order to estimate the parameters of transaction-flow models such as the
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