Example: bankruptcy
Tweens And Teens
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MEDIA USE BY TWEENS AND TEENS
www.commonsensemedia.orgthe past four years. Both tweens and teens watch about a half hour less of TV on a TV set today than they did four years ago (25 minutes less per day among tweens, and 24 minutes less among teens). Even among shows watched on a television set, most viewing is now time-shifted
Sample Response Nike Segmentation and Targeting
mymission.lamission.eduincreasing focus on tweens and teens to build long-term brand loyalty. Nike addresses this segment by deploying marketing campaigns about young adults striving to be like their athlete idols. For example, right before the 2014 World Cup Nike developed a video starring important Nike sponsored soccer athletes with teenage soccer players.