Understanding relationship marketing outcomes
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Understanding Relationship Marketing Outcomes …
www.gremler.netJOURNAL OF SERVICE RESEARCH / February 2002Hennig-Thurau et al. / RELATIONSHIP MARKETING OUTCOMES Understanding Relationship Marketing Outcomes
relationship Marketing Theory - Jeffrey Heilbrunn
www.mktgsensei.comExecutive Summary Relationship marketing and customer relationship management have taken a central position in marketing strategy in the past two decades.
Corporate Philanthropy: A Strategic Marketing …
www.na-businesspress.comCorporate Philanthropy: A Strategic Marketing Consideration . Philip L. Fioravante . Capella University . Considering the essential rudiments of a strategic marketing plan, firms explore internal and external
How an Outcomes-Based Curriculum Enables …
www.learningoutcomesassessment.org1 Assessment in Practice How an Outcomes-Based Curriculum Enables Authentic Assessment Jacob Amidon, Assistant Vice President of Academic Affairs
Unit 3: Introduction to Marketing
www.learnmarketing.netEdexcel BTEC Level 3 Nationals specification in Business 1 – Issue 1 – January 2010 © Edexcel Limited 2009 Unit 3: Introduction to Marketing
Business Management 1 (BM101) Business …
imm-gsm.s3.amazonaws.comIMM GSM© Page 4 of 98 BM101/BM The objective is to enable you to conceptualise this study field by understanding the
Doing Better at Doing Good - Home Page of David …
www.davideacrowther.comDoing Better at Doing Good: WHEN, WHY, ANDHOW CONSUMERSRESPONDTO CORPORATESOCIALINITIATIVES C.B. Bhattacharya Sankar Sen I n recent years, few notions have so fully captured the corporate imagi-
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