Search results with tag "Ikea marketing entry strategy in china"

IKEA marketing entry strategy in China - DiVA portal

2 Master thesis in Business Administration Title : IKEA marketing entry strategy in China Author : Jiang Lingxiu Supervisors : Tomas Muller n , Liudmila Chikhun Date : April, 2017 Key words : internationalization, market selection, entry mode, timing of entry ABSTRACT Nowadays, with the big background of economic globalization, economic isolation became impossible, …

  Chain, Marketing, Strategy, Entry, Davis, Ikea, Ikea marketing entry strategy in china