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Advertising at the Edge of the Apocalypse [Transcript]

network ad costs about $352,000, ten times as much, translating to a cost of $42 million to make 60 minutes of ad content. That's just the average. When you realize that more and more 30-second spots now cost over a million dollars to produce on their own, it starts to become clear just how much time and attention goes into putting ads together.

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