Search results with tag "Openrtb"

Real Time Bidding (RTB) Project OpenRTB API Specification ...

effort resulted in OpenRTB 2.0, which was released as a unified standard in June 2011. Due to very widespread adoption by the industry, OpenRTB was adopted as an IAB standard in January 2012 with the release of version 2.1. Governance over the technical content of the specification remains with the OpenRTB community and its governance rules.

  Standards, Openrtb