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Search results with tag "Mixing qualitative and quantitative"
Mixed-Methods Research Methodologies
files.eric.ed.govwars between qualitative and quantitative research approaches to become a widely used mode of inquiry. ... Issues in mixing qualitative and quantitative approaches to research. In. R. Buber, J. Gadner, & L. Richards (Eds.) Applying qualitative methods to marketing management research. UK: Palgrave Macmillan, (pp. 141 -
THE BENEFITS AND CHALLENGES OF MIXING METHODS …
uwispace.sta.uwi.edufaddishness of mixed methods‖ had brought to the fore awkward and unanswered questions about mixing qualitative and quantitative approaches within a single set (p. 583). However, some have been definitely less than embracing. Thus, Bazeley (2004) warned about the dangers of this ―new‖ methodology and