Search results with tag "Market segmentation and its impact"

“Market Segmentation and Its Impact on Customer ...

that high level of four market segment leads to highly increase in the customer satisfaction. This Co-efficient of determination 0.526 that the customer satisfaction in accounted for by market segment. In this connection hypothesis is accepted.That is market segments and marketing mix has strong impact on customer satisfaction.

  Customer, Market, Impact, Increase, Segmentation, Market segmentation and its impact