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Search results with tag "Rhetorical theory"
The Rhetorical Situation Lloyd F. Bitzer
www.arts.uwaterloo.carhetorical situation" — the context in which speakers or writers create rhetorical discourse? Perhaps this question is puzzling be-cause "situation" is not a standard term in the vocabulary of rhetorical theory. "Audience" is standard; so also are "speaker," "subject," "occasion," and "speech." If I were to ask, "What is a rhetorical audience?"
Rhetorical Theory : Encyclopedia of Communication Theory
edge.sagepub.comRhetorical Theory Rhetorical theory is the body of thought about human symbol use. The term rhetoric, in its popular usage, typically has negative connotations. Rhetoric is contrasted with action; it is empty words, talk without substance, mere ornament. This contemporary understanding of rhetoric is at odds with a long history of