Search results with tag "Impact of celebrity endorsements on brand"

Impact Of Celebrity Endorsements On Brand - IJSER

Myopic endorsement strategy: Most of the endorsement goes wrong due to myopic vision of endorsement. The real problem is that too many brands have a myopic focus on short terms sales and ‘awareness’. With this mindset they are logically driven towards ill conceived celebrity endorsement campaigns. Virgin is a classic

  Impact, Brand, Endorsement, Celebrity, Myopic, Impact of celebrity endorsements on brand