Search results with tag "Environmentally responsible"
Environmental Sustainability in Business
www.failteireland.iemore environmentally responsible. Additional information on the web site or brochures or an advertising campaign will help you to communicate your vision to your customers and may also help you to attract new customers away from the competition. Essentially, environmental sustainability differentiation should have two clear goals.
Understanding and Preventing Greenwash: A Business Guide
www.bsr.orgConsumer demand for more environmentally responsible products is growing Once confined to a small market of environmentalists, consumers who choose green products over other options now represent 40 percent of the American market, according to Cone’s “Green Gap 2008 survey.”4 In 2007, that translated to roughly US$230 billion,5
Greenwashing in the New Millennium
m.www.na-businesspress.comenvironmentally responsible public image. The proliferation of environmental disinformation, or greenwashing, has become so common and is of such a concern, that EnviroMedia developed the Greenwashing Index to monitor ... Another reason why consumers may be suspicious of green advertising claims is that the