Search results with tag "Of branding"
THE ROLE OF BRANDING IN MARKETING STRATEGY
www.mnmk.roTHE ROLE OF BRANDING IN MARKETING STRATEGY PhD candidate Roxana DUMITRIU University of Craiova Email: dumitriuroxana@aol.com Abstract: In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment.
Chapter 31 Branding, Packaging, and Labeling
www.eriesd.orgElements of Branding A trademark X is a word, name, symbol, device, or combination of these elements that is given legal protection by the federal government. Trademarks are used to prevent other companies from using a similar element that might be confused with the trademarked one. trademark A brand name,
Strategic Brand Management - Pearson
www.pearsonhighered.comBRANDING BRIEF 5-1: Yeti Is the “Cooler” Brand 150 Personalizing Marketing 151 Reconciling the Different Marketing Approaches 156 Product Strategy 156 Perceived Quality 156 Managing Customers Post-Purchase 157 Pricing Strategy 159 THE SCIENCE OF BRANDING 5-1: Understanding Consumer Price Perceptions 160