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Reputation Management: A Case Study of Abercrombie & …
www.elon.eduJun 07, 2017 · Jeffries ensured that the company remained on-trend, constantly updating its merchandise to fit customers wants. According to a survey, “In the early 2000’s Abercrombie & Fitch was voted the sixth most popular brand by teenagers” (Lepore, 2011). Now Abercrombie & Fitch is considered to be a high quality