Search results with tag "Prospecttheory"

ProspectTheory - University of Michigan Press

tory values and goals. Prospect theory directly addresses how these choices are framed and evaluated in the decision-making process. This chapter provides the theoretical basis for the empirical casework that follows. First of all, there is a brief reference to rational choices theo-ries in terms of the historical foundations from which ...

  Value, Theory, Prospects, Rational, Prospect theory, Prospecttheory