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ARTICLE ORGANIZATIONAL CULTURE How Apple Is …
www.apple.comFOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG Harvard Business Review November–December 2020 3 This article is made available to you with compliments of Apple Inc for your personal use. Further posting, copying or distribution is …
ARTICLE ORGANIZATIONAL CULTURE How Apple Is …
www.apple.comemployees and $7 billion in revenue in 1997, the year Steve Jobs returned, to 137,000 employees and $260 billion in revenue in 2019. Much less well known are the organizational design and the associated leadership model that have played a crucial role in the company’s innovation success. When Jobs arrived back at Apple, it had a conventional