Search results with tag "Targeting and positioning"

4 Segmentation, targeting and positioning

The three key criteria are accessibility, substance and measurability,3 but it is important also to look at the causes underlying the segmentation.4 This enables the marketer to anticipate changes more easily and sometimes to verify that the segmentation base is correctly defined. Segmentation variables 77 Advantage Explanation

  Positioning, Segmentation, Targeting, Measurability, Targeting and positioning