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Search results with tag "Affecting consumers"
Factors Affecting Consumers’ purchasing Decision through …
ieomsociety.orgonline shopping and e-commerce are also being used interchangeably throughout paper. II. LITERATURE REVIEW Enormous studies have been conducted to ascertain the factors affecting consumers’ online buying behavior. Lee et al. [5] found that perceived value, perceived ease of use, perceived usefulness, firm's reputation, privacy,